Introduction
In today's digital era, providing an excellent user experience is crucial for any application or website to stand out in the market. As part of our ongoing efforts to improve and enhance the user experience, we conducted a case study on redesigning Domino's Pizza Indonesia's application. In this article, we will share our findings, design decisions, and results.
Problem Statement
The existing Domino's Pizza Indonesia application had several limitations that needed to be addressed:
- Insufficient information displayed
- No contact information available for customer support during the ordering process
- Orders could not be cancelled
- The order tracking system was inefficient
- The customization page lacked a user-friendly interface
These issues resulted in a poor user experience, which ultimately affected the overall performance of the application.
Design Process
Our design process consisted of four stages: research, ideation, prototyping, and testing.
Research (Tahap 1)
We conducted thorough research on the existing application, gathering feedback from users and analyzing competitors' applications. This stage helped us identify the key areas that needed improvement.
Ideation (Tahap 2)
Based on our research findings, we created a new design concept for each page of the application:
- Order Tracking: We redesigned the order tracking system to provide more detailed information and allow users to cancel orders.
- Customize Pizza: We improved the customization page by adding a fresh and appetizing interface, making it easier for users to select toppings.
- Account: We renamed the account page to "Account" and added a login button with an eye-catching design.
- Free Delivery: We redesigned the free delivery page with a more minimalistic design, clear hierarchy of information, and added an account sign-in feature.
- Takeaway: We simplified the takeaway page by reducing clutter and making it easier for users to navigate.
Prototyping (Tahap 3)
We created interactive prototypes using Protopie to test our designs. This allowed us to simulate real-world user interactions and gather feedback from users.
Testing (Tahap 4)
We conducted usability testing (UT) to validate our design decisions and measure the success of our redesign. The results showed that:
- The application was easy and simple to use
- Order tracking became more detailed and transparent
- Navigation on the new design improved significantly
- Users found it easier to select order types
##Our case study demonstrates the importance of conducting thorough research, designing user-centered solutions, and testing prototypes with real users. By improving the user experience, we can increase customer satisfaction and drive business success.
As Steve Jobs once said, "The design is how it works." Our redesign aimed to create a seamless and enjoyable experience for Domino's Pizza Indonesia customers, and we believe our efforts have achieved this goal.
Thank you for taking the time to read this article. We invite your feedback, suggestions, or criticisms, which will help us improve future case studies. If you would like to get in touch with us further, please connect with us on LinkedIn or follow us on Instagram.