Dominos Pizza Indonesia, one of the largest pizza chains in the country, has faced criticism for its application that lacks detail information, contact info, and efficient ordering process. As a result, we decided to redesign the application to enhance user experience.

Insights from Feedback

Our research revealed that users were frustrated with the lack of information about the order tracking process, difficulty in canceling orders, and inefficient evaluation system. We also found that users wanted more customization options for their pizzas, but the existing design was not providing a seamless experience.

Redesigning the Application

To address these issues, we redesigned the application's interface to make it more user-friendly and efficient. Here are some key changes:

• Order Tracking: We added detailed information about the order tracking process, including estimated delivery times and real-time updates.
• Contact Information: We included a direct contact form for users to reach out with any queries or issues.
• Order Cancellation: Users can now easily cancel their orders if needed.
• Evaluation System: We streamlined the evaluation system to make it more efficient and user-friendly.

Customize Pizza Page

Our redesign of the Customize Pizza page aimed to improve the overall user experience. Here are some key changes:

• Fresh Design: We gave the page a fresh new look with improved typography, colors, and layouts.
• Readable Size and Crust Options: We made size and crust options more readable and easier to navigate.
• Radio Buttons for Variants: We replaced dropdown menus with radio buttons, making it simpler and faster for users to select their preferred variants.
• Simplified Toppings Selection: We merged current toppings and add toppings into a single section, reducing clutter and making it easier for users to make their selections.

Account Page

We renamed the Account page to better reflect its purpose. Here are some key changes:

• Improved Login Experience: We made the login process more direct and user-friendly.
• Eye-Catching CTA: We designed a more eye-catching call-to-action (CTA) to encourage users to log in.

Free Delivery Page

Our redesign of the Free Delivery page aimed to make it more minimalistic, with clear hierarchies and an easy-to-use interface. Here are some key changes:

• Simplified Design: We reduced clutter and made the design more minimalistic.
• Easier Account Input: Users can now easily input their account information.

Takeaway Page

We also redesigned the Takeaway page to make it more minimalistic and user-friendly.

Prototype Development

After completing our redesign, we developed a prototype using Protopie. This allowed us to create an interactive design that users could test and provide feedback on.

Usability Testing (UT)

Our UT revealed that the new design was well-received by users. Here are some key findings:

• Ease of Use: Users found the application easy to use.
• Order Tracking: The order tracking process was now more detailed and transparent.
• Navigation: The redesigned navigation was easier to use.

Our redesign has improved user experience, making it easier for customers to place orders, track their deliveries, and interact with the application. As Steve Jobs once said, "The design is how it works." Our goal is to continue improving our application based on user feedback and business needs.

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