Introduction**

The increasing demand for online ordering and delivery services has led to a rise in competition among food delivery companies. To stay ahead of the game, it is crucial to have an efficient order tracking system that provides customers with real-time updates on their orders. This article presents a case study on the redesign of Domino's Pizza Indonesia's order tracking system, focusing on improving user experience and enhancing the overall ordering process.

Problems

The existing order tracking system was criticized for several reasons:

• Lack of detailed information
• No contact information available when creating or receiving an order
• Orders could not be cancelled
• Inefficient evaluation of the application

To address these issues, a redesign of the order tracking system was necessary to improve user experience and enhance the overall ordering process.

Redesign Order Tracking System

Based on feedback from users and designers, the following design changes were made:

1. Order Tracking: The new design provides customers with real-time updates on their orders, including order status, location, and estimated delivery time.
2. Customize Pizza: The customize pizza page was redesigned to improve user experience by making it easier for customers to choose their preferred toppings and crust sizes.
3. Account: The account page was renamed and redesigned to provide a more streamlined experience for users, with direct access to login information and clear CTA buttons.
4. Free Delivery: The free delivery page was simplified, providing clearer information on eligible orders and making it easier for customers to redeem their free delivery promotions.
5. Takeaway: The takeaway page was also redesigned to provide a more minimalist design.

Prototype

The redesign process involved creating an interactive prototype using Protopie software. This allowed designers to test the new design with users and gather feedback before implementing any changes.

Usability Testing (UT)

To validate the effectiveness of the redesigned order tracking system, usability testing was conducted with participants who were asked to complete tasks without encountering any difficulties.

Feedback

The results showed that:

• The application is now easy and simple to use.
• The order tracking process is clearer and more detailed.
• Navigating the new design is easier and more intuitive.
• Choosing an order type is now simpler compared to the old design.

The redesigned order tracking system for Domino's Pizza Indonesia has improved user experience, providing a more streamlined ordering process. However, continuous development and improvement are necessary to meet the evolving needs of users and stay ahead of competitors. As Steve Jobs once said, "The design is how it works."

Thank you for reading this case study. I hope that readers will provide feedback or suggestions for future improvements.

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