What is Metal Casino?**
Metal Casino is an online casino and sportsbook that focuses on markets such as Sweden, the UK, Germany, and Finland. Since its inception in 2017, Metal Casino has established itself as a unique brand in the gaming industry, with famous ambassadors like Ozzy Osbourne.
How many players does Metal Casino have?
Metal Casino has attracted over 50,000 registered players, who collectively deposited around SEK 147 million in 2019. In 2019, the player surplus was SEK 26 million, but the operating result was negative. The focus has been on building a global unique brand and creating an active community around music and gaming.
When do you expect Metal Casino to show a positive result?
Metal Casino started its establishment in Japan at the end of 2019, and we hope to go live there soon. In 2020, our focus will be on profitability, and our ambition is to achieve monthly profitability by next year, 2021.
How will Metal Casino become profitable?
Metal Casino is working on establishing itself in Asia, with a launch in Japan planned for the near future. We also see opportunities to establish the brand on other emerging markets such as Latin America and Africa. Additionally, we see a range of synergies between our game development where we can offer custom-made games for Metal.
What synergies do you see between Metal Casino and Spiffbet's ongoing operations?
In the short term, the combination will result in reduced overhead costs, such as two separate organizations on Malta becoming one, overlapping functions being merged, etc. In the long term, we believe that we can create a better revenue capacity since Metal Casino can use Spiffbet's products. Spiffbet can create unique games for Metal, which will create a unique gaming experience for its customers. Furthermore, we can collaborate on various development projects, such as launches in Latin America, Africa, and Asia. Spiffbet has already established a sales organization with long experience from Latin America that can also support the launch of Metal Casino on those markets.
What do you know about casino operations?
On paper, Spiffbet acquires Metal Casino, but we see it more as a merger. The people behind Metal Casino have very extensive experience from online gaming and the casino industry.
Consolidation and further acquisitions – what do you mean by that?
In recent years, the gaming industry has been characterized by increased competition and stricter regulations in Europe. The development leads to elimination and smaller, unnoted companies having a hard time surviving. Our assessment is that we can join forces with several other smaller casino operators and through coordinating operations, cutting costs, and making joint efforts achieve synergies and make these brands profitable. The same applies to game development where we also see opportunities to acquire small game studios.
Will you acquire more casinos?
Yes, our ambition is to continue consolidating the industry and acquiring smaller casino operators that can benefit from our resources, expertise, and global presence. This will enable us to create a stronger brand and achieve economies of scale, which will ultimately lead to increased profitability.