Promoting Online Casinos: A Comprehensive Guide

Promoting Online Casinos: A Comprehensive Guide

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Are you an affiliate marketer looking to make a killing in the online casino niche? With the rise of live dealer games, sports betting, and innovative gaming experiences, there's never been a better time to promote online casinos. In this article, we'll dive into the world of online casino affiliate marketing, exploring top programs, commission structures, and expert insights.

In-House Live Casino Events and Sports Betting

Casino affiliates now have the opportunity to promote in-house live casino events and sports betting platforms. These games involve betting against the dealer, making them essentially skill-based online tournaments. Your audience can choose from a vast array of video games, covering everything from video slots to jackpot games.

Promoting Casumo Casino

Casumo Casino is an excellent choice for affiliates. With over 2,000 video games and live online poker rooms, they offer a modern take on the online casino scene. As an active member of their affiliate program, you can earn up to 45% revenue share, depending on how many new players you refer each month.

Why You Should Promote Casumo Casino

Casumo's commission rates make promoting them more than worthwhile. Their bright and modern take on the online casino scene ensures a high level of engagement from your audience.

Mr. Green: A Recognized Brand in the Online Casino Market

Mr. Green has been a prominent figure in the online casinos business since 2007, with over 1,000 games from leading names in the industry. They offer a wide range of gaming options, including live and virtual casino games, as well as sports betting and jackpot games.

Why You Should Promote Mr. Green

Mr. Green is an established brand in the online casino market, which means you won't have to pre-sell them to players as much as lesser-known casinos. Their diverse gaming options and competitive commission structure make them a strong contender among online casino affiliate programs.

Genesis Casino: A History of Over Two Decades

Genesis Casino is one of the oldest in this roundup, with a history dating back to the Internet's earliest days. They offer over 1,300 games, including video slots, live casino, table games, roulette, and jackpots.

Why You Should Promote Genesis Casino

Genesis demonstrates business acumen and financial stability gained from over two decades of industry experience in the gambling market. Their game selection and promotions ensure that both newcomers and loyal patrons always have something fresh to look forward to.

Expert Insights: The Casino Affiliate Marketing Game

We asked some experts in the casino affiliate marketing game for their take on the niche:

  • James Dooley from Best Companies leads the way with: "The key to success is building a strong reputation by providing value and being transparent."
  • Karl Hudson from BigWinAffiliates shares hard facts about the casino niche: "The top-grossing affiliates are those who focus on conversion optimization, email marketing, and loyalty programs."
  • Jonas Torrång, dedicated affiliate manager from Cornvinus, shared the following with us: "Almost every affiliate program will set you up with a standard rev share ladder deal of 25% – 50% lifetime commission on net revenue. This is fine in the beginning, but as soon as you start sending some NDCs (new depositing players) to the affiliate program, re-negotiate the deal with your affiliate manager."

Do We Recommend Casino Niche?

Casino affiliate marketing is not an easy niche to build an affiliate website in, especially for beginners. You need to know your stuff and have the funds to build a ton of content and links to compete against other casino sites.

Choosing the Right Casino Affiliate Programs

As you navigate this niche, remember that choosing the right casino affiliate programs is only a tiny part of the equation. Make sure you've got a big budget and are prepared for the challenges ahead.

: A Closing Thought from Jonas Torrång

"Make sure you've got a big budget. I would generally recommend that you start with at least $50,000." – Jonas Torrång, Cornvinus

For those looking to break into the casino niche without breaking the bank, consider starting smaller and focusing on more defined niches. This is exactly what we teach in our Affiliate Lab course – the exact processes and systems we use to build profitable niche sites.

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