Introduction of Digital Advertising in China
As the largest consumer market in the world, China presents a unique set of opportunities and challenges for marketers. With over 1 billion active internet users, China is home to some of the most dynamic and rapidly evolving digital advertising markets.
In this handbook, we will provide you with a comprehensive overview of the Chinese digital advertising landscape, including:
- Marketing Ideas & Programmatic Advertising: Discover the latest trends and strategies in China's digital marketing scene.
- 400+ Pages of Highly Curated Details: Get an inside look at the country's most influential platforms, including WeChat, Weibo, and more.
- 100+ App Details & Advertising Options: Explore the vast array of apps and ad formats available to marketers in China.
The Complete China Programmatic Advertising Guidebook (150 pages)
In this comprehensive guide, we will delve into the world of programmatic advertising in China, covering:
- Complete Guide to Programmatic Advertising: Learn about the latest trends and best practices in China's programmatic advertising scene.
- Data sharing on Chinese market behavior: Gain insights into consumer behavior and preferences in China.
- 150+ Pages of Top DSPs Data and Information: Get an overview of the leading Demand-Side Platforms (DSPs) operating in China.
Get Your Free China Marketing E-book Today!
To help you navigate the complexities of marketing to Chinese consumers, we are offering a free e-book that provides a comprehensive overview of the China market. To receive your copy, simply fill out the details below and we will deliver it straight to your inbox!
About OctoPlus
OctoPlus is a marketing technology company focused on China inbound and outbound marketing. We specialize in helping brands across the world succeed in the China market or targeting Chinese travelers from pre-travel planning to during travel in destination countries.
Contact Us:
- Email: [email protected]
- Office Locations:
- Hong Kong: Room 913, 9/F., Chinachem Golden Plaza, No. 77 Mody Road, Kowloon
- Shenzhen: Room 404, Wanke Fuchun Dongfang Building, No. 7006 Shennan Road, Futian District
- Guangzhou: 33, Zhong Shan Wu Lu, Guangdong
- Kuala Lumpur: Jalan Bangsar, 59200 Wilayah Persekutuan Kuala Lumpur
- Singapore: 18 Cross Street, Cross Street Exchange, #02-101
About QQLive
QQLive is a live streaming video freeware created by Tencent, which takes advantage of advanced P2P streaming media technology to ensure that the platform can keep up with traffic. It attracts 3,000,000 visitors per day.
QQLive provides two modes to view: community mode and player mode. Community mode integrates chatroom and forum, allowing users to discuss programs they are viewing and socialize. Player mode only offers video watching functionality. QQLive was also released for iPhone, Android Phone, and iPad.