Date: March 15-16, 2023, London
The world of gaming is rapidly evolving, driven by the convergence of advanced technologies, emerging markets, and innovative game formats. The Casino Beats Summit brought together thought leaders from across the industry to explore the future of gaming and identify opportunities for growth.
Panel Discussion: "Emerging Markets and Innovative Formats"
Moderated by Martyn Elliott, Project Director at SBC Media, this panel discussion featured experts from around the world sharing their insights on the current trends and opportunities in the gaming industry.
- Itai Zak, Executive Director at Digicode, highlighted the growth potential of emerging markets such as India and Southeast Asia, where a young population is driving demand for online gaming.
- Mark Taffler, Commercial Director at Hub88, emphasized the importance of responsible gaming practices, citing the need for operators to prioritize player safety and well-being in their marketing strategies.
- Alexander Martin, CEO at SKS365, discussed the potential for innovative game formats to captivate the next generation of players. He highlighted the rise of cloud gaming, virtual reality (VR) experiences, and mobile-first designs as key trends shaping the future of gaming.
- Inesa Glazaitė, Chief Commercial Officer at iGaming Platform, shared her insights on the importance of integrating advanced technologies, such as AI and machine learning, to enhance player engagement and retention.
- Dmitry Starostenkov, CEO at EvenBet Gaming, emphasized the need for operators to prioritize security and trust in their online gaming platforms.
Key Takeaways:
- Emerging Markets: The growth potential of emerging markets like India and Southeast Asia cannot be overstated. Operators who are willing to invest in these regions may reap significant rewards.
- Responsible Gaming: Prioritizing player safety and well-being is essential for building trust with customers. Responsible gaming practices must be embedded into all marketing strategies.
- Innovative Formats: The rise of cloud gaming, VR experiences, and mobile-first designs presents a tremendous opportunity for operators to differentiate themselves and captivate new audiences.
- Advanced Technologies: Integrating AI, machine learning, and other advanced technologies can enhance player engagement and retention. Operators who are early adopters may gain a competitive edge.
:
The Casino Beats Summit was an enlightening experience that shed light on the exciting opportunities and challenges facing the gaming industry. As the landscape continues to evolve, operators must be prepared to adapt and innovate to stay ahead of the curve. The future of gaming is bright, and with the right strategies in place, operators can capitalize on the growth potential of emerging markets and innovative formats.
Session Sponsor: NetBet
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References:
- Zak, I., Taffler, M., Martin, A., Glazaitė, I., & Starostenkov, D. (2023). Unlocking the Future of Gaming with Emerging Markets and Innovative Formats. Casino Beats Summit.
- SBC Media. (2023). Casino Beats Summit: The Future of Gaming. London.
Note: The article is a summary of the panel discussion at the Casino Beats Summit, featuring experts from around the world sharing their insights on emerging markets, responsible gaming, innovative game formats, and advanced technologies.