Sharers, a segment of consumers who love to share their experiences with others, are known to frequent online platforms where they can express their opinions and connect with like-minded individuals. As such, they have developed a unique set of preferences when it comes to consuming content and engaging with brands.

Interesting Facts about Sharers

• Sharers tend to choose magazines with product samples more often than others.
• They are not proficient on the internet and are uncomfortable with new technologies and computers.
• People in this segment are rarely interested in politics, economics, or societal news. Instead, they prefer programs on health and beauty, clothing, film industry, and lifestyles.
• Love to switch between brands, merely out of curiosity or excitement of trying new things.

Positioning Plan of Domino's Pizza

Domino's Pizza has positioned itself as a company that brings people together through the best bonding food: pizza. They make every moment special by ensuring that customers get their pizza quick and tasty. With pizza being the most famous food to share, it brings people closer. At Domino's, they make sure they are part of every special moment.

Marketing Mix of Domino's Pizza

A global brand like Domino's needs an all-around tactic of presence in the market to ensure stable growth. Analyzing the Marketing Mix will help uncover what principles lie under each marketing activity of Domino's:

• Product: Domino's offers a rich menu with a variety of pizzas for every customer. They have always tried to adapt their products to evolving client needs, which is why they offer vegan menus, dessert, famous pizzas, customizable pizzas, toppings, and side dishes.
• Price: The pricing strategy targets low- and middle-income level populations. Prices follow the logic of best quality with reasonable pricing. With Pizza Hut being a top competitor, Domino's also takes into consideration its pricing tactics.
• Place: Domino's operates through a franchise model-based system, with most stores being franchise-owned. They localize menus in every location to meet the taste preferences of the domestic population.
• Promotion: As a global brand, Domino's uses almost every channel to reach its customers. Their promotional activity ranges from social media advertising to TV ads, from product placement in movies to integration in shows.

Pizza Hut and Domino's Pizza are leaders in the global pizza market. They are top-of-the-mind names when thinking about pizza brands. Logically, their marketing activities, segmentation, and positioning strategies ensure their success. Providing a quality product is a point of parity, but staying relevant and growing globally is surely a challenge. Pizza Hut and Domino's Pizza achieved worldwide popularity by adjusting their business to the dynamic changes around their companies.

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