Dominos is one of the leading global pizza outlets, with a product line that focuses on various kinds of pizzas customized to suit local markets. In America, the most popular offer is the pepperoni pizza, while in other places, it ranges from vegan pizzas to non-vegetarian options. The size of the bases has a variety of types, and dips, sauces, and toppings are also included. Domino's pizza can be customized according to customer preferences. Apart from pizza breads, there are other flavored breads on the menu, such as chicken wings, bacon, and other flavored chicken dishes.

Product Strategy:
Dominos offers a wide range of products, including:

1. Pizzas with various toppings
2. Chicken crusts
3. Flavored breads (pizza breads and other options)
4. Pastas (vegetarian and non-vegetarian options)
5. Side dishes (dips, sauces, chicken items, and others)

Price:
Dominos' pricing strategy is focused on providing value to customers while maintaining profitability. The prices vary depending on the location, with some outlets offering special deals or promotions.

Promotion:
Dominos uses a range of promotional strategies, including:

1. Online ordering and delivery
2. In-store ordering and pickup
3. Mobile app for ordering and tracking orders
4. Social media advertising and promotions
5. Sponsorship and partnerships with local events and businesses

Place (Distribution):
Dominos has a strong distribution network, with outlets located worldwide across 80+ countries. The company focuses on serving local markets through a large chain of franchise owners.

People (Service):
Dominos staff undergoes training to meet minimum standards, and employees are encouraged to provide ideas for improvement through classroom training and other developmental tools. There is also a stringent feedback system linked to the performance system, making employees accountable for their actions and behavior on the workplace.

Process:
Dominos has two methods of service:

1. Order at the restaurant
2. Online ordering with delivery or pickup

The company prioritizes home deliveries, guaranteeing 30-minute delivery. The Dominos restaurants also have a token basis system, which determines the queue number and customers can collect their pizzas after paying for their orders.

Physical Evidence:
Dominos' physical evidence includes:

1. Attractive family outlets
2. Specialized packaging that flashes promotions and Domino's logo
3. Employees wearing standard uniform (Domino's T-shirt and cap)
4. Cleanliness and hygiene maintained by cleaning staff

This concludes the Dominos marketing mix, highlighting the company's focus on providing value to customers through its products, pricing, promotion, place, people, process, and physical evidence.

About Domino's:
Dominos Pizza is a restaurant chain based in America, founded in 1960. Headquartered in Michigan, USA, the company serves worldwide across 80+ countries. Dominos is one of the largest pizza chains in the world, selling over 1.5 million pizzas per day. The company focuses on local markets through a large chain of franchise owners and has a revenue of around $4 billion and net income of around $700 million.

Competitors:
Dominos' major competitors globally are Papa John's and Pizza Hut.