Innisfree, South Korea's popular skincare brand, has recently partnered with QQ, using Tencent's AR technology to attract potential shoppers, especially in the younger and more digital-savvy segment.

The partnership allows users to scan a QR code with their mobile QQ app, which then redirects them to Innisfree's online store. Once there, QQ-themed cartoon characters appear, featuring auto-generated suggested skincare products. This innovative approach helps Innisfree connect with its target audience in a fun and engaging way.

In addition to the AR technology, Innisfree and QQ have also collaborated to launch co-branded products such as shampoos and lotions. Furthermore, Innisfree has accepted QQ Wallet payments at its 400 stores nationwide and online, alongside WeChat Pay and Alipay.

Optimizing Your Website for QQ

While QQ is a powerful social platform that can help you tap into new audiences, it's easy to overlook effectively funneling traffic to your website. To unlock the full potential of QQ, it's essential to optimize your website.

Here are some tips:

1. Share your website via messages on QQ: Share your website via messages on QQ and reach users through the in-app browser.
2. Ensure a fast and functional website: A slow or broken website will stifle conversion in the marketing funnel. Ensure your website loads quickly and completely in functionality, especially when visitors land on outgoing links to official pages on social media.
3. Optimize for China: Most global websites load up to 5-8x slower in China, so optimizing your site's speed is crucial for funnelling traffic from social media to your website.

This is where Chinafy steps in. By integrating your current tech stack with Chinafy, it addresses both speed and functionality through detecting and substituting incompatible resources for swift loading in China. Read more about How Chinafy works.

Boasting a sophisticated blend of code and hardware, Chinafy delivers China-specific optimizations and a multi-load-balanced infrastructure, leading to a fully-managed site that's 6-8x faster in China.

Get Started with QQ

Ready to optimize your website for China or want to get in touch with a QQ expert via Chinafy's Partners? Click Get Started to evaluate your website with Chinafy.

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